Social media platforms have all adopted the blue checkmark as a way to indicate a verified account. This is more than just a status symbol. It lets followers know that a person or brand is the real deal.
Once you’ve been granted a verified TikTok account, you enjoy instant credibility. It distinguishes you from fake accounts and helps to increase your reach. So how do you get that little blue tick by your name? Follow the steps below to learn how to get verified on TikTok.
What Does Getting Verified on TikTok Mean?
If you follow celebrities, brands, and publishers on TikTok, you’ve probably noticed the blue tick next to their name. This means that they have verification on TikTok. Essentially, people and brands receive a verified badge when TikTok determines that they are who they claim to be.
Of course, the TikTok team doesn’t take the time to verify every single user. To get TikTok verified, you have to meet some specific requirements.
Why Is It Important to Get Verified on TikTok?
There is so much social media content available that people often become fatigued. Internet users are much more selective about the content they consume and the people they follow. If that blue checkmark doesn’t verify your account, you may be dismissed as just another average social media user.
Additionally, people impersonate social media influencers and celebrities all the time. If you get verified on TikTok, you can let your followers know that you have your account verified. Then, they know to look for that verification badge.
Finally, if you use TikTok for marketing purposes, you should absolutely get verified on TikTok to establish trust with your followers.
How to Get Verified on TikTok: Follow These Steps
If you are ready to earn that blue tick, here are some things you must do first.
Learn How the TikTok Account Verification Process Works
You have to learn about TikTok’s unique approach to figure out how to get verified on TikTok. Remember that this is different from other social media platforms. You can’t apply to become verified.
You also don’t earn a verified account automatically by reaching a certain number of followers. TikTok has a team of people that look for public figures, celebrities, brands, and influencers that they believe have earned TikTok verification.
Know the Criteria and Meet It
The truth is that TikTok has never come out to say what you must do to earn TikTok verification. However, they have shared a few of the things that they consider when their team is deciding to grant a verified badge to an account.
Here are some criteria the TikTok staff recommends for getting verified on TikTok.
Be Unique
Post content that stands out. Focus on your niche and create content that resonates with your target audience.
Keep Active
Produce content regularly. Engage with your audience, create and participate in challenges, and share content from other accounts.
Stay Authentic
There’s nothing wrong with taking part in something that’s trending, but don’t rely too much on doing things that others are doing. Instead, create your own TikTok persona that highlights your unique voice.
Follow TikTok Terms of Service
TikTok has rules in place to create a safe community. Learn those rules and follow them. Avoid nudity, hate speech, or inflammatory content that could be construed as bullying.
This won’t guarantee that your account will become TikTok verified. However, it can increase your chances.
Should you buy TikTok verification? Absolutely not! Chances are you will spend money only to be disappointed. If TikTok finds out you bought your verification, not only will you lose it, but you could be banned from the platform altogether.
Be a Consistent Presence
If you aren’t regularly producing engaging content, there’s no reason for TikTok to give you a verified account. Instead, stay on top of challenges and share great videos that showcase your creativity.
Make Content that Goes Viral
This is easier said than done, but the truth is that this is key to helping your verification efforts. You truly have to create amazing content that earns plenty of views and followers quickly to be verified. It’s even better if you find yourself on the FYP on a regular basis. That will tell the TikTok team that your account is worth a second look.
Focus on Audience Engagement
You can’t just post content and then disappear. The important part comes after your post when you start engaging with your audience. Interact with people. Respond to comments. Follow accounts that are like yours so you can build engagement with other creators.
Spend time each day engaging with people on the platform. This increases your chance of earning a verified badge and helps you to build relationships with your target audience.
Get More Followers
Earning more followers may not gain you TikTok verification immediately. However, it can help you to reach other important metrics. The bigger your audience is, the more likes, comments, and shares that you will earn. All these elements will also increase your watch time.
Your best chance for earning the blue check that proves your account is verified is to get your content in front of as many people as you can. Use relevant hashtags to make it easier for users to find your content that might be relevant to them.
Earn Some Media Attention
Put some PR effort behind your viral content. Build relationships with relevant media outlets as part of your social media outreach efforts. Media attention can lead people to your TikTok account and help to increase your chances of getting a verification badge.
Don’t worry, though — you don’t need national media exposure. Simply earning a mention on a local media website or being featured in a podcast can help to establish your position in thought leadership.
Request Verification on Other Social Media Sites
You can also improve your TikTok verification efforts if you have earned that badge on other platforms. Take the time to apply to have your account verified on platforms like Twitter, Facebook, and Instagram. You will usually get a response in no more than 30 days after you request verification. This will add credibility to your account and make it clear to TikTok that you are who you claim to be.
Final Thoughts: Keep Account Verification in Perspective
Good news! Even if you don’t earn that verification badge right away, there is still plenty of value in taking the steps mentioned above. By working hard to create original, engaging, and authentic content, you won’t just boost your chances of getting verified — you’ll also build the kind of TikTok presence that can draw in an audience and help to increase brand awareness.